for a peek behind the scenes

Q&A interview

at Esther's studio
About the name, production in Europe, a drawing a day and more...

PLEASE TELL A BIT ABOUT WHO AND WHERE?

I was born in 1978 in Sittard, The Netherlands and now live just across the boarder in Belgium with my husband and our three daughters named Hannah (12), Moos (12) and Linn (8) (and cat Teddy)

HOW DID YOU COME UP WITH THE NAME TED&TONE?

One afternoon in 2017 when I sat down with my sketchbook I scribbled some names on paper and two names kind of stuck with me. One day later I remembered a dream I had months before. I gave birth to a baby-boy who I named Toon, my favourite boys name. I woke up thinking, will we have another baby?
I didn’t give it much thought until then and realised that I dreamed about giving birth to my new brand and the puzzle felt complete. Because “Toon” is difficult to pronounce in most languages we changed it into Tone (which is how we pronounce Toon in The Netherlands) and Ted just joined him : )

WHY DID YOU WANT TO START TED&TONE?

After running my first born brand Esthex for 14 years it was time for a new chapter. Maybe it’s because my kids are getting older but I felt like walking on this thin line of designing for both small and tall people.

WHICH DAILY ACTIVITIES MAKE YOU REALLY HAPPY?

Walking in to my new studio, which is new build house attached to our home, still makes me really happy, I have a huge window in front of my desk to look over a meadow full of sheep. It’s a lovely view in any kind of weather.

WHAT WAS YOUR FAVORITE THING TO DO WHEN YOU WERE A CHILD?

Playing with my dolls&friends, drawing and lots of daydreaming. Just put me in front of a window and I am happy. Still works even as an adult.

WHAT MOVES YOU, WHAT DO YOU THINK IS REALLY IMPORTANT?

Awareness of production and a conscious way of buying products that are made with love and much care from a small business. I work with a social workplace nearby my hometown for all sewing activities, a printing company in the UK and a knitting company in Portugal.

WHAT IS YOUR DREAM?

This! Ted&Tone has been my dream for years, as one of my daughters put it into words, Ted&Tone is a brand where you can find lot’s of nicely designed bits&pieces, for both tiny & tall!