Q&A interview - Ted & Tone -Ted & Tone
for a peek behind the scenes

Q&A interview

with Esther
Livingroom at home...picture credits @carolinecoehorst

PLEASE TELL A BIT ABOUT WHO AND WHERE?

I was born in 1978 in Sittard, The Netherlands and now live just across the boarder in Belgium with my husband and our three daughters named Hannah, Moos and Linn (and 3 cats)

HOW DID YOU COME UP WITH THE NAME TED&TONE?

I was looking for something stylish but a little silly, cool but clumsy and with character, I found it in this duo : )

WHY DID YOU WANT TO START TED&TONE?

After running my first born brand Esthex for 14 years it was time for a new chapter. A bigger focus on drawing, painting and illustrating.

WHICH DAILY ACTIVITIES MAKE YOU REALLY HAPPY?

Walking in to my studio, which is a new build eco house attached to our home, still makes me really happy. I have a huge window in front of my desk to look over a meadow full of sheep. It’s a lovely view in any kind of weather.

WHAT WAS YOUR FAVORITE THING TO DO WHEN YOU WERE A CHILD?

Playing with my dolls&friends, drawing and lots of daydreaming.

WHAT MOVES YOU, WHAT DO YOU THINK IS REALLY IMPORTANT?

Awareness of production and a conscious way of buying products that are made with love and much care from a small business. All is printed in Netherlands on recycled paper or paper made from agricultural waste.

WHAT IS YOUR DREAM?

Ted&Tone has been my dream for years, as one of my daughters put it into words, Ted&Tone is a brand where you can find lot’s of nicely designed bits&pieces, for both tiny & tall!

ANY FUTURE GOALS?

I would love to work as freelance illustrator next to having my own brand. I recently created my portofolio website www.estherschuivens.com